A complete brand identity system crafted for Thrisk — a specialist insurance and risk solutions firm positioning itself as a premium, global name in the industry. The logo and identity were built around three core values: strength, elegance, and trust.
The bold uppercase wordmark in Futura Heavy communicates authority and confidence, while the warm gold and deep black palette strikes the precise balance between luxury and professionalism. Every typographic and colour decision was deliberate — designed to inspire trust at a global scale.
